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4hrs 40mins is actually not a long time
Our new Eurostar campaign has just started, highlighting that city centre to city centre the new London to Amsterdam route only takes 4hrs 40mins. Whilst this may initially appear a long time there is...
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Ringing the Search Bells
What have the search lot been talking about last week? Bing have announced a relaunch of its search engine, with a big emphasis on combining its social assets and search. A new 3-column design with a...
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Be a square
Four of Arena's young guns currently partaking in the Squared programme, a collaboration between Google, Hyper Island, and the IPA. The Squared programme brought together 85 young people from London’s...
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Don’t be the weakest link: 4 Secrets of successful outreach emails
You’ve managed crazy brainstorm sessions, survived data tsunamis and worked with genius developers and quirky designers to create a piece of irresistible linkbait for your client. You’ve even...
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Google Trends: Relaunched!
When planning Search, some of the most crucial things to monitor are: How search trends evolve, How search volumes differ (across time/territory), and How seasonality has an impact on online searches....
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Clients that work with Arena…
We may not be able to claim that we are solely responsible for their growth, but it definitely points to the fact that Arena works with winners. Something we are immensely proud of.
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Blinkbox to the rescue
If you picked up the Metro this morning, you’ve probably seen blinkbox’s response to the Di Matteo sacking: This ad was not only featured in Metro but also The Guardian, The Times and The Independent –...
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Global Immersion Week
In an industry full of nonsensical terminology, ‘immersion week’ is a relatively inoffensive term, but still one which manages to set eyeballs rolling. It suggests broken routine, novelty tasks and a...
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Perspective from a month in
Like the start of most new jobs, my first day or two at Arena was mostly a struggle to remember a veritable myriad of passwords and names, but once all that was out of the way, I was able to sink my...
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SEO Breakfast: Chatting with Nick Wilsdon and Kevin Thiele
SEO has been a digital buzzword for a decade now, and yet those who can truly say they understand it are in surprisingly short supply. As the channel matures anyone with an interest in promoting their...
View ArticleArena’s creative director Justin Gibbons talks growth
From researcher to cool hunter, expert in neuroscience and now creative director at Arena, Justin Gibbons has had more than his share of job titles. He talks to Rebecca Morice about a fresh approach to...
View ArticleThinking beyond the right keywords: audience targeting for PPC
Fuelled by advances in advertising technology and consumer electronics, the media landscape is constantly evolving, unleashing a plethora of exciting new measurement and targeting opportunities. The...
View ArticleContent Week v 2.0 has landed!
That’s right folks, Content Week v 2.0 is here, with Monday seeing the launch of the second content extravaganza from Arena. In a similar vein to last year’s Content Festival, the 2014 event will...
View ArticleHavas Lofts: Village Life
It’s taken me a while to write my first post about the Havas Lofts programme, and here’s why: I’ve been incredibly overwhelmed by the experience so far. This could be because I’m living and working in...
View ArticleHavas Lofts: introducing Florence…
“A coach is someone who can give correction without causing resentment” – John Wooden Ten years ago, I wasn’t particularly open to other people’s advice. “You just don’t understand what it’s like being...
View ArticleOn woods and trees: an overuse of clichés
Gemma’s blog about selfie sticks got me excited for two reasons: What the selfie stick was invented for? Reason one: I’ve been fascinated by them since I first encountered them in London earlier this...
View ArticleHavas Lofts: speaking the right language
Unfortunately, after a month in France, my grasp of the French language is still limited. My ability roughly covers everyday pleasantries, ordering food and asking for directions. Occasionally, I can...
View Article#ComeDineWith Three Mobile – tempting tapas with Jenius Social
A couple of weeks ago, we teamed up with Three Mobile to host a tapas masterclass cooking event, #ComeDineWithThree (see what we did there?). Along with a few lovely bloggers, we had a go at making –...
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